Myrna Gordon-Covelli

Founder & CEO

Myrna Gordon-Covelli is a seasoned executive with a dynamic career at the intersection of innovation, brand strategy, Human Resouces and organizational leadership.

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Myrna's leadership is characterized by a commitment to cultivating environments that attract and grow trusted emploees who deliver client-centric solutions. She emphasizes treating clients, stakeholders, and employees with dignity, creating value for the business, and building a better future for generations to come.

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Beyond her corporate role, Myrna is a Professional Photographer and Heads the Corporate Photography and Social Media Management Division.

Carlo Covelli

Director

Carlo Covelli is a seasoned executive with extensive experience in international business development and strategic leadership.

He started his career in Unilever Italy, Van Den Bergh Food Division, where he had the Marketing responsibility and started the first Trade Marketing department in Italy.

After that he worked for The Coca-Cola Company, where he was Central Region Director in charge of a commercial team of 176 resources and a business of over €200 million.  

Thereafter he moved to Ferrero International, where he was responsible for developing the company's commercial policy and overseeing business operations across 60 countries, including Israel, the Caucasus, Africa, Central and South Asia, French Islands and the Caribbean market, managing a portfolio valued at more than €300 million.